FBO Management

This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more.

Comprehensive Coverage for Your FBO's Success:

• A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment.
• As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs.

Each chapter contains resources to aid readers’ learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more.

• Page Count: 384
• Book size: 8.6 x 11 inches (22 cm x 28 cm)

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Frequently Asked Questions (FAQ)

Who is "FBO Management" designed for?

This book is designed for university-level students preparing to enter the FBO management field, as well as for current FBO managers and entrepreneurs looking to start or improve a fixed-base operation.

What aspects of FBO management does the manual cover?

It covers a wide range of aspects, including operations (line service, maintenance, charter, sales), marketing (market research, promotion), and management (risk, financial planning, human resources, legal structure).

Does the book include practical examples or case studies?

Yes, each chapter incorporates real-world scenarios and review questions to help readers apply theoretical concepts to practical situations they might encounter in FBO management.