Since 1860, TAG Heuer has been combining technological innovation and precise timekeeping. As proof of our commitment to sport, and in particular motor racing, we have created the world's most accurate timing instruments, guaranteeing precision to within five ten-thousandths of a second. This expertise is present in all our collections and watches. Our timepieces, from the TAG Heuer Carrera watch to the Autavia or Monaco models, are the result of cutting-edge research in the watchmaking industry. These masterfully designed collections have become legendary.

TAG Heuer's innovations in high-precision timekeeping, the absolute benchmark in luxury chronographs, have adapted to the evolution of sports since 1860. Our timepieces make it possible to capture every split second of an action. TAG Heuer watches, which have travelled from the wrists of drivers who have made motor racing history to yours, have made a lasting impact on their time and their era. Shortly after its introduction, TAG Heuer introduced the Mikrograph, a mechanical chronograph five times more accurate than any other, which became the official timekeeper for the most celebrated sporting competitions. With the rise of motor racing, TAG Heuer became the first watch brand to sponsor the Formula 1 World Championship since its inception.