The Savy Flight Instructor
The book "The Savy Flight Instructor" is the indispensable guide for every flight instructor looking to go beyond basic instruction skills and achieve lasting professional and commercial success. Written by renowned Greg Brown, with contributions from aviation experts, this manual addresses the crucial "other questions" that arise in a CFI's career: how to recruit and retain students, optimize their checkride pass rates, implement online marketing and social media strategies, and systematize customer satisfaction. A mandatory read that will transform your approach to flight instruction.
You've mastered the art of flying and teaching, but what about the business and management challenges a flight instructor faces? "The Savy Flight Instructor" is the definitive resource that will equip you with the strategies and knowledge needed to thrive in the aviation industry, whether you're an aspiring CFI, an experienced instructor, or a flight school manager.
A Comprehensive Guide for the Modern CFI
This book is meticulously designed to help you with all those "other questions" that arise outside the cockpit, but are vital for your success:
- How to recruit new flight students and, equally important, how to keep them motivated and flying until they complete their training.
- How to conduct successful introductory lessons that hook future pilots from the very first moment.
- Strategies to optimize your students' checkride pass rates, enhancing their performance and your reputation.
New Edition Content: 20 Years of Added Wisdom
This new edition not only updates but enriches the fundamental concepts:
- Adds 20 years of knowledge to the original concepts on networking, pilot training, and customer service, which made the original edition a mandatory read.
- Includes important new material on how to sell to today's potential pilots through online marketing and social media, and how to outpace the competition.
- You will learn how to systematize success and customer satisfaction, how to price and structure your services to fit current markets.
For Aspiring and Experienced Professionals: A Resource for Every Stage
Regardless of your experience level, this book has something valuable to offer:
- Aspiring flight instructors will learn why and how to become a CFI, and how to get hired in today's competitive market.
- Experienced flight instructors and flight school managers will find tools to apply flight instructor professionalism and promote general aviation.
You will learn how to use your instructional activities to exceed student expectations, achieve commercial success, promote general aviation, and advance your personal flight career, all at the same time.
About the Author and Contributors
The immense knowledge in this book comes from expert minds in aviation:
- Greg Brown: A reference in flight instruction, a pilot since 1971 and CFI since 1979. He was the 2000 National Flight Instructor of the Year and the first ever Master CFI, known for his "Flying Carpet" column in AOPA's Flight Training magazine and his other books.
- Contributing Writers: The work is enriched by the perspectives of Heather Baldwin (commercial pilot and marketing writer), Jason Blair (CFI and Designated Pilot Examiner), Ben Eichelberger (flight training standardization expert), Dorothy Schick (flight school owner and marketing innovator), and Ian Twombly (prominent flight training writer and editor).
Book Synopsis
Are you a flight instructor but lack the tools to attract and retain students, optimize their pass rates on checkrides, or market your services? "The Savy Flight Instructor" is the definitive guide that goes beyond flight skills, teaching you how to recruit, motivate, and sell to the new generation of pilots, systematize success, and advance your career as a CFI. With 20 years of added experience, this edition is a mandatory read to transform your passion into a profitable and lasting career.
Product Specifications:
- Product Name: The Savy Flight Instructor
- Author: Greg Brown
- Contributors: Heather Baldwin, Jason Blair, Ben Eichelberger, Dorothy Schick, Ian Twombly
- Format: Book (physical or digital, assuming book format from context)
- Key Topics: Student recruitment, marketing for CFIs, student retention, checkride optimization, professionalism, flight school management.
Frequently Asked Questions:
Who is "The Savy Flight Instructor" for?
It is aimed at a broad audience, including aspiring flight instructors, current CFIs (both novice and experienced), and flight school managers looking to improve their operations and results.
Does this book cover technical aspects of flight instruction?
While it assumes the reader has already mastered CFI study materials and flight techniques, it focuses on the "soft" and business skills necessary for lasting success in instruction, such as marketing, student retention, and management.
Turn your passion for flying into a successful career with flight instruction strategies.